« The pen is mightier than the cake | Main | Real deterrence »

By jove, he's got it!

I HAD a great conversation with a viewer last week. He rang to ask us about a collapsed road near his home.

We had a chat and he said: “Your news is a breath of fresh air. It’s much better than that Merseyside c**p.”

In two sentences he summed up better than any whizzkid marketer what we were about. He pointed out the big difference between Channel M News and our rivals on the BBC and ITV, who seem to think that “local” news includes Liverpool, Barrow in Furness and Kirkby Lonsdale.

I was toying with asking management to use it as a slogan. But somehow I doubt they’ll be painting it on our jeeps soon.

Post a comment

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)

Categories

External Links