By jove, he's got it!
I HAD a great conversation with a viewer last week. He rang to ask us about a collapsed road near his home.
We had a chat and he said: “Your news is a breath of fresh air. It’s much better than that Merseyside c**p.”
In two sentences he summed up better than any whizzkid marketer what we were about. He pointed out the big difference between Channel M News and our rivals on the BBC and ITV, who seem to think that “local” news includes Liverpool, Barrow in Furness and Kirkby Lonsdale.
I was toying with asking management to use it as a slogan. But somehow I doubt they’ll be painting it on our jeeps soon.